Phiture is a mobile growth consultancy and agency based in Berlin. The design assignment for the job application was to create a set of screenshots and an icon for the TripAdvisor app in the Apple App Store.
After researching and analysing what Tripadvisor and other companies in the same field were doing and how they were doing, the idea was to bring the real, global and human connection that Tripadvisor believes in, by keeping the screenshots and icon simple and approachable to anyone, using the new logo, new colors and new brand elements as base of this project.
Another important factor was to bring more readability and catch interest in the App features by using Montserrat which is a font that is very similar to the logotype and with her simple form is more visual appealing creating a fresher style aligned with the new direction of the brand.
